Approach
We design our product through the lens of longevity and circularity to reduce our environmental impact.
Longevity — Use materials for a lifetime of activities in mind to keep it in our gym bags and out of landfills.
Circularity — Expand the use of closed-loop materials. Design for the end of life of a product by developing lifecycle solutions to repurpose, repair, and recirculate our used product.
Progress
We have prioritized solutions for raw materials — specifically, fabrics and packaging — as they account for nearly 70% of our environmental impact.
Fabrics
Our first bluesign® certified fabric
RecPoly
Made from recycled polyester (86%)
RecNylon
Made from 100% recycled nylon
RecFleece
Made from 100% recycled polyester
Merino Wool
Made from ethically sourced wool (89%)
MegaFleece
Made from recycled wool (63%)
CloudKnit
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ThinkFast
Made from recycled polyester (70%)
Cotton
Made with 100% organic, preferred fiber
See our extensive list of fabrics
Packaging
We are committed to only using packaging that is both recycled and recyclable:
Reusable Totes
Distributed to in-shop customers in lieu of paper or plastic bags
e-Commerce Deliveries
All customer shipments arrive in 100% recycled paper envelopes or recyclable boxes
Room to Grow
We are piloting a program to replace poly bags with paper alternatives
To address the other 30% of our impact, we are incorporating environmentally conscious decision-making across our business.
Up Next
We aren't stopping there.
We believe the future is bright, and as we look toward 2024 and beyond, here’s what we plan to accomplish:
Increase percentage of traceable fibers from recycled sources seasonally
Increase number of bluesign® certified fabrics seasonally
‐ Team OV