Outdoor Voices — Privacy policy.

Last Updated: March 24, 2025

This Privacy Policy explains how information about you is collected, used and disclosed by OV OPCO, LLC. (“Outdoor Voices,” “we," or us”). This Privacy Policy applies to information we collect when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”), shop in our stores, contact our customer service team, engage with us on social media, or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Contents

Collection of Personal Information

Personal Information You Provide Directly to Us

We collect personal information directly from you, including when you engage in any of the activities below. 

  • Create an account; 
  • Participate in any interactive features of the Services;
  • Fill out a form or survey;
  • Participate in a contest or promotion;
  • Make a purchase on our website or in one of our stores;
  • Return or exchange an item;
  • Inquire about our products or services;
  • Request customer support;
  • Interact with us on social media, including by posting content and tagging us; and
  • Otherwise communicate with us.

The types of personal information we may collect directly from you may include your name, email address, billing and shipping address, zip code, phone number, gender, clothing size, height, birth day and month, and any other information you choose to provide.

If you make a purchase from us, we work with third-party payment processors and financing partners to collect and process your payment information

Personal Information We Collect Automatically When You Interact with Us

When you access or use our Services or otherwise transact business with us, we automatically collect personal information about you, including:

  • Transaction Information: When you make a purchase or return, we collect information about your transactions, including records of products or services and the date and location of the transaction.
  • Device and Usage Information: We collect information about how you access and use our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type and app version, and language settings. We also collect information about your activity on our Services, such as items placed in your shopping cart, your access times, pages viewed, links clicked and the page you visited before navigating to our Services.
  • Information Collected via Cookies, web beacons, and Other Tracking Technologies. We (and those that perform work for us) use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior, purchase behavior, and other engagement with our Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits and understand usage and campaign effectiveness. See the Targeted Advertising and Analytics and Opting Out of Targeted Advertising, Sharing, and Sales sections below for further information.
  • Audio Recordings and Chat Content. If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purposes. 

Information We Collect From Other Sources

We may also obtain information from other sources and combine that with information we collect from you, such as from identity verification services, mailing list providers, event partners, and data co-ops. For example, if you create or log into your Outdoor Voices account through a social media service, we will have access to certain information from that service, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media service.

Information we Derive or Infer

We may derive information or draw inferences about you based on the information we collect. For example, we may infer your approximate location based on your IP address or infer that you are interested in purchasing certain types of products based on your browsing behavior on our Services.

Use of Personal Information

We use the personal information we collect to provide, maintain and improve our products and services. We also use personal information to:

  • Develop new products and services;
  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations, receipts, customer experience survey and recall notices;
  • Personalize and improve your experience on our Services and in our stores;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Outdoor Voices and others, and provide news and information we think will be of interest to you (see the Marketing Communications below for information about opting out of these communications at any time);
  • Provide and administer certain programs, such as our Ambassadors and OVU programs;
  • Monitor and analyze trends and statistics, learn more about your shopping preferences and your interaction with our Services, and improve your shopping experience;
  • Target advertisements to you see on third-party platforms and websites unless you have opted out (see Opting Out of Targeted Advertising, Sharing, and Sales for more information); 
  • Personalize and improve the Services and provide content or features that match your profile and interests;
  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  • Detect, investigate and prevent security incidents and protect against malicious, deceptive, fraudulent or illegal activity and protect the rights and property of Outdoor Voices and others;
  • Identify, report, and repair errors that impair the functionality of our Services; and
  • Comply with our legal and financial obligations.

Disclosures of Personal Information

We disclose personal information in the following circumstances or as otherwise described in this Privacy Policy:

  • Vendors and Service Providers. We make personal information available to our vendors, consultants and other service providers, and contractors who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, financing and payment processing, surveys, fraud prevention, marketing and advertising, analytics and customer service;
  • For Marketing Purposes. We may disclose your personal information to third parties for their own marketing purposes or to expand the reach and effectiveness of our marketing campaigns. Depending on where you live, these activities may constitute "sales" and you may opt out of these disclosures by contacting us at hello@outdoorvoices.com;
  • Law Enforcement Authorities and Individuals Involved in Legal Proceedings. In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
  • To Protect the Rights of Outdoor Voices and Others. If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Outdoor Voices or others;
  • Professional Advisors. We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
  • Corporate Transactions. In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Corporate Affiliates. We may disclose personal information between and among Outdoor Voices and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
  • Consent. We make personal information available to third parties when we have your consent or you intentionally direct us to do so.

We also disclose aggregated or de-identified information, which cannot reasonably be used to identify you. Outdoor Voices processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law. 

Targeted Advertising and Analytics 

We engage others to provide analytics services and serve advertisements, and perfomr related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKS, device identifiers, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address and other identifiers, web browser, and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies' sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your online activity. In addition, some of our advertising partners enable us to translate your email address or phone number into an identifier that can't be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute "targeted advertising," "sharing," or "selling" under some laws. See Opting Out of Targeted Advertising, Sharing, and Sales below to learn how to opt-out of these activities. 

 

You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance by visiting www.aboutads.info/choices.  Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

Transfer of Information to the U.S. and Other Countries

Outdoor Voices is based in the United States and the information we collect is processed and stored in the U.S. By accessing or using the Services or otherwise providing information to us, you understand that your personal information will be processed, transferred and stored in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.

Data Retention

We store your personal information for as long as necessary to carry out the purposes for when we originally collect it and for other business purposed explained in this Privacy Policy. 

Your Privacy Rights and Choices

Access, Correction, and Deletion

Depending on where you reside, you may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. You may make these requests by filling out our web form here. If we deny your request, you may appeal our decision by contacting our Customer Experience Team. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales

As described in the Targeted Advertising and Analytics section above, we process personal information to serve you advertisements on third-party properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under the law that applies to you. You may opt out of these activities by following the prompts here.

In addition, we disclose your information to other entities for marketing purposes as described in Disclosures of Personal Information above, which may constitute “sales” of your personal information under certain laws. Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. You can do so by following the prompts here or by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).

Nondiscrimination

We will not discriminate against you if you exercise your privacy rights.

Cookies and Similar Tracking Technologies

We use cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications and help us improve our products, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies, could affect the availability and functionality of our Services. You can also adjust certain cookie settings by clicking here.

Outdoor Voices uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Marketing Communications

You may opt out of receiving marketing emails from Outdoor Voices by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

You may opt out of receiving text messages (SMS) from Outdoor Voices by replying "stop" to any message.

Mobile Push Notifications

With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Additional Disclosures for Individuals in California

The California Consumer Privacy Act (“CCPA”) and the Shine the Light law requires us to explain some information using definitions and categories set out under the CCPA. If you are a California resident, this section applies to you.

Additional Disclosures

We collect, and in the preceding 12 months, we have collected, the following categories of personal information: identifiers (such as your name, email address, or IP address), commercial information (such as records of products or services purchased), categories of protected classifications under California and federal law (such as gender), Internet or other electronic network activity information (such as browsing history, search history, information about your activities on our Services), geolocation data (such as your city of residence), audio, electronic, visual, or similar information (such as phone recordings when you call customer services), and inference drawn about your preferences. For more information about the precise data points we collect and the categories of sources of such collection, please see the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above.

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

Personal Information Categories and Recipients
Category of Personal Information Categories of Recipients
Identifiers Advertising and marketing partners, social networks, Internet service providers, data analytics providers, operating systems and platforms, payment processors, fulfillment partners, customer support partners, events and promotions partners, and fraud prevention partners
Commercial Information Advertising and marketing partners, data analytics providers, payment processors, fulfillment partners, customer support partners, and fraud prevention partners
Internet or other electronic network activity information Advertising and marketing partners, Internet service providers, data analytics providers, operating systems and platforms, customer support partners, cloud service providers, and fraud prevention partners
Geolocation Data Advertising and marketing partners, internet service providers, cloud service providers, data analytics providers, operating systems and platforms
Audio, electronic, visual, or similar information Customer support partners and fraud prevention partners
Inferences Advertising and marketing providers, internet service providers, data analytics providers, customer support partners and fraud prevention partners

We “share” and “sell” personal information for the purpose of engaging in advertising and marketing activities, including to expand the reach and effectiveness of our own marketing campaigns and for third parties’ own marketing purposes. We share and sell the following categories of personal information to the following categories of third parties:

 Category of Personal Information Category of Third Parties
Identifiers

Advertising and marketing networks, data co-ops, social media networks
Commercial Information

Advertising and marketing networks
Internet or other electronic network activity information

Advertising and marketing networks

We do not knowingly sell or share personal information about consumers under the age of 16.

Privacy Rights

You have the right to opt out of sharing and sales at any time by clicking here. You can also opt out by visiting our Services with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Services, or if you clear your cookies. Please see the Your Privacy Rights and Choices section above for more information about the privacy rights you have as a California resident, how to
exercise your rights, and how we will verify your requests. If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify their own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, please contact us.


Notice of Financial Incentives

We offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to customers who sign up to receive our marketing emails, marketing text messages, or join certain discount programs. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up or participation instructions provided. If you later decide to opt-out, you can do so at any time by
following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Shine the Light

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please submit a request here.

Contact Us

If you have any questions about this Privacy Policy or our information practices, please reach out to our Customer Experience Team or send us mail to: 90 Spence Street Bay Shore NY 11706.